Incremental Game Changes Through Brand Leveraging

September 07 18:50 2010 Print This Article

What’s considered safe in the board game industry by Hasbro? Releasing a game that plays nearly identically to a previously popular game, and using the popularity of the previous game to sell the new one. The thing is, the games often have new mechanics, some of which actually improve the game. It’s just nice to have a well known brand name …

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Incremental Game Changes Through Brand Leveraging

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