Upper Deck Secures Rights to Hello Kitty Brand!
First of all, it’s not a joke. Yeah, it’s surprisingly true… The Upper Deck Company licensed the Hello Kitty brand. Do you like the cute virus-like catface that spreads like some virus all around the world? But, maybe it’s worth a try… (It’s just RpgZ.org’s opinion) The official news:
“The Upper Deck Company is pleased to announce that it has entered into a new licensing agreement with Sanrio Global Consumer Products to produce a Hello Kitty collectible miniatures & stickers trading card game (TCG) starting next spring. The multi-year arrangement provides Upper Deck with the rights to produce the TCG based on the iconic brand which will be celebrating her 35th anniversary in November. The first release is scheduled to hit the market in March 2010.
We are so excited to be adding such a global icon to our product portfolio, said Margeaux Sullivan, Upper Deck’s Hello Kitty brand manager. Hello Kitty has been charming girls of all ages around the world for more than three decades and we look forward to helping her celebrate her 35th anniversary.”