The chart below is fromICv2.com, and represents the sales in Q1 2011. It reflects the top 5 Non-Collectible Miniature Lines (hobby channel). The charts are based on interviews with retailers, distributors, and manufacturers.

Top 5 Non-Collectible Miniature Lines – Q1 2011
	Title	Publisher
1	Warhammer 40k	Games Workshop
2	Warmachine	Privateer Press
3	Warhammer Fantasy	Games Workshop
4	Hordes	Privateer Press
5	Malifaux	Wyrd Miniatures

The rise of WM/H was expected, but for Malifaux, his was a surprise. Maybe the cheap but beautiful models and the exciting skirmish gameplay drove new players to this tabletop beauty.